Cowboy Malboro

Leo Burnett specialises on creation of advertising characters such as Yolly Green Giant, Morris cats, Keebler Elfy, Charilie Tune. Having started to defeminization cigarettes Marlboro, he has decided to use a series of injections тестостерона which image of the captain, the sportsman, the adventurer, the war correspondent, the house of the builder and others is. The first in it to a number was the cowboy. No more than 3000 professional cowboys to remain in the USA.

Бернетт spoke much and it does it very accurately. An advertising campaign got on. Behind one brand Marlboro of year has moved from last place on the fourth, being in the list of cigarettes of champions. Campaign have decided to forget about the captain and to keep Cowboy to be just in case. The first invited for shootings were professional models among which nobody knew, from what party to approach to a horse. Gabbers to replace them. Only imagine the person in dark blue, the faded jeans, cowboy's boots with spurs the prompt! It was improbably ridiculous! At last real cowboys in Texas and Montana have been compelled to search for advertising agencies.

In 1955 the agency has decided to add a tattoo in the form of the trade mark on cowboy's a hand. One of the sitting has recollected that before shootings, it made within three minutes, and a tattoo are applied within three hours. In 1962 advertising agency Burnett has got all rights to the scenario "Magnificent seven" and has added the following phrase in it for TV advertising: Give there where taste is. Marlboro the country. Since then, Cowboy Malboro have held a firm place among the most successful advertising images and Marlboro is at top from the most popular cigarettes all over the world.